Selling Yourself to Get A Job

As you decide what to put in your curriculum vitae (CV), remember that your goal is similar to that of advertising and marketing – to capture the target's attention and land you the desired result which, in this case, is a job interview. Like an ingenious advert, a well-composed CV captures the reviewer's attention and retains – if not increases – the reviewer's interest until the very last word. Similar to an effective marketing campaign, it convinces the target company that you are worth considering and that you seem like a good choice.

It even stirs up excitement if it can show the reviewer that you might just be the employee that they have been searching for. It is informative but not imposing; appealing, yet professional. Even aesthetics comes into play. Like a good poster, you want your CV to be pleasing to the eye. It must look organised and well laid-out, using a simple font, bullet points and leaving enough white space.

You may want to read up a bit about effective advertising and marketing as you ponder your CV. Have a look these highly-rated, popular websites that expound on this topic.